[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.festigo.sk\/aby-vsetko-fungovalo-tak-ako-ma\/#Article","mainEntityOfPage":"https:\/\/www.festigo.sk\/aby-vsetko-fungovalo-tak-ako-ma\/","headline":"Aby v\u0161etko fungovalo tak ako m\u00e1","name":"Aby v\u0161etko fungovalo tak ako m\u00e1","description":"Hovoria v\u00e1m nie\u010do slov\u00ed\u010dka ako SEO, alebo SEM? Tieto skratky poch\u00e1dzaj\u00fa z anglick\u00fdch v\u00fdrazov, a to Search Engine Optimization a Search Engine Marketing. Vo v\u0161eobecnosti by sme mohli poveda\u0165, \u017ee SEO spad\u00e1 […]","datePublished":"2019-05-12","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.festigo.sk\/author\/#Person","name":"","url":"https:\/\/www.festigo.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"festigo.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.festigo.sk\/wp-content\/uploads\/img_a307221_w16668_t1570682279.jpg","url":"https:\/\/www.festigo.sk\/wp-content\/uploads\/img_a307221_w16668_t1570682279.jpg","height":0,"width":0},"url":"https:\/\/www.festigo.sk\/aby-vsetko-fungovalo-tak-ako-ma\/","about":["Podnikanie"],"wordCount":382,"articleBody":"          Hovoria v\u00e1m nie\u010do slov\u00ed\u010dka ako SEO, alebo SEM? Tieto skratky poch\u00e1dzaj\u00fa z anglick\u00fdch v\u00fdrazov, a to Search Engine Optimization a Search Engine Marketing. Vo v\u0161eobecnosti by sme mohli poveda\u0165, \u017ee SEO spad\u00e1 pod SEM. Tak a teraz s to sk\u00fasime vysvetli\u0165 \u013eudskou re\u010dou. V preklade hovor\u00edme o optimaliz\u00e1ci\u00ed pre vyh\u013ead\u00e1va\u010de, ktor\u00fa potrebuje ka\u017ed\u00fd, kto prev\u00e1dzkuje web.Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de zah\u0155\u0148a viacero samostatn\u00fdch \u010dinnost\u00ed. Toto s\u00fa niektor\u00e9 z nich.  ON-PAGE SEO optimalizovan\u00e9 titulky meta popisy heading tagy- H1, H2, H3 (form\u00e1tovan\u00fd text) optimalizovan\u00fd \u010das str\u00e1nky optimalizovan\u00e9 obr\u00e1zky \u0161trukturovan\u00e9 d\u00e1ta OFF-PAGE SEO aktivita na soci\u00e1lnych sie\u0165ach prispievanie na f\u00f3ra sp\u00e4tn\u00e9 odkazy Tak a teraz po\u010fme k tej spom\u00ednanej \u013eudskej re\u010di. Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de zapr\u00ed\u010din\u00ed to, \u017ee dan\u00fd web bude lep\u0161ie pr\u00edstupn\u00fd. To znamen\u00e1, \u017ee ak niekto zad\u00e1 do vyh\u013ead\u00e1va\u010da ist\u00e9 v\u00fdrazy, str\u00e1nka sa zobraz\u00ed na najvrchnej\u0161\u00edch prie\u010dkach. Hovor\u00edme o pr\u00edklade, ke\u010f do Google zad\u00e1te napr\u00edklad slovo \u201erecept\u201c. V\u0161imnite si, \u017ee medzi prv\u00fdmi str\u00e1nkami sa v\u00e1m bud\u00fa neust\u00e1le zobrazova\u0165 tie ist\u00e9 weby. Ist\u00fa \u00falohu zohr\u00e1va aj ich n\u00e1v\u0161tevnos\u0165, respekt\u00edve ob\u013e\u00fabenos\u0165 medzi pou\u017e\u00edvate\u013emi. Av\u0161ak na rovnakej \u00farovni je aj t\u00e1to optimaliz\u00e1cia. Optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de patr\u00ed do r\u00fak odborn\u00edkov. V\u0161etko mus\u00ed so v\u0161etk\u00fdm takpovediac ladi\u0165. Cena SEO slu\u017eieb z\u00e1vis\u00ed najm\u00e4 od toho, v akom rozsahu ju potrebujete pr\u00e1ve vy. V niektor\u00fdch pr\u00edpadoch v\u00e1s m\u00f4\u017ee vyjs\u0165 na p\u00e1r eur, niekedy si za \u0148u jednoducho mus\u00edte zaplati\u0165 o nie\u010do viac.E\u0161te zop\u00e1r slov ku SEM Skratka SEM ozna\u010duje marketing vo vyh\u013ead\u00e1va\u010doch. Ide o formu internetov\u00e9ho marketingu, ktor\u00fd pracuje najm\u00e4 s platen\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania, ako je napr\u00edklad PPC reklama. Hlavn\u00fd rozdiel v\u0161ak spo\u010d\u00edva v tom, \u017ee SEM v sebe ukr\u00fdva r\u00f4zne formy a \u010dasti online marketingu, jedn\u00fdm z nich je aj pr\u00e1ve spom\u00ednan\u00e9 SEO.                                                                                                                                                                                                                                                                                                                                                                                         3.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Aby v\u0161etko fungovalo tak ako m\u00e1","item":"https:\/\/www.festigo.sk\/aby-vsetko-fungovalo-tak-ako-ma\/#breadcrumbitem"}]}]